03 February 2025 – ACEN RES, the retail electricity supply unit of the Ayala group, has been recognized for its innovative marketing campaigns with a prestigious Agora Award for Outstanding Achievement in Marketing Communications (Enterprise Category). The award was presented at a ceremony held at the Manila Marriott Hotel on January 28, attended by hundreds of leading figures in the Philippine marketing industry.

The 43rd Agora Awards, organized annually by the Philippine Marketing Association (PMA), celebrate outstanding marketing achievements across various sectors. ACEN RES was lauded for its multifaceted approach to marketing, which has successfully driven demand for its renewable energy solutions and achieved an ROI that far exceeded industry standards.

Miguel de Jesus, COO for Philippine operations and managing director of ACEN, who accepted the award on behalf of ACEN RES, said: “This recognition affirms the value of our efforts in creating a compelling message and engaging with customers who share our commitment to a more sustainable future. At ACEN RES, we believe that effective communication is essential in advancing the energy transition, and this award underscores the impact of our work in bringing more businesses on board with renewable energy.”

ACEN RES’ winning marketing initiatives include a blend of onsite events and digital campaigns.  One notable example is the “Fireflies” campaign launched in 2022. This brand introductory campaign effectively communicated the company’s advocacy to promote renewable energy supply to businesses, helping them fast-track their sustainability aspirations.

Today, ACEN RES is the leading supplier of renewable energy in the Green Energy Option Program (GEOP) space, based on figures from the Department of Energy. This success is a testament to the company’s effective marketing strategies and its commitment to providing sustainable energy solutions to businesses.

ACEN RES has also won several accolades for its innovative campaigns such as two golds from the Stevie International Business Awards, and a gold Anvil Award from the Public Relations Society of the Philippines (PRSP). These further solidify ACEN RES leadership in promoting renewable energy in the Philippines and highlight its commitment to excellence in all aspects of its operations.

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